Internet Ghosts: Part 99

Sep 06, 2025

Rare aesthetic | TikTok loves a nostalgic and niche memory, which is why a recent trend showing visuals of “rare aesthetics” has taken off this week. The trend typically involves some images that look old, overexposed, and oddly familiar. Each video racks up comments from people recognizing the feeling, proving once again that none of us have ever had a truly unique experience.
The Greenies Song | Daisy the Maltese has become a TikTok micro-celebrity thanks to a simple but charming ritual built around her daily Greenie treat. Each video follows the same formula: her owner plays the first piano note, Daisy perks up, and anticipation sets in. Then comes the now-familiar sing-song line: “Greenies, Greenies, it’s time to get your Greenies.” What began as a quirky household routine has evolved into a viral cultural moment, inspiring Daisy fan art and song remixes.
Wah Eh | There’s been an overload of curiosity and cuteness since the internet discovered toddler food content. Viral videos of a child pointing at his plate asking "wah eh,” to learn what they’re eating have built a fanbase that can’t wait to see what meal is next. Adults are even recreating the videos pointing and asking “was eh” to their own meals.

Olive & June | A simple tag on TikTok inspired Olive and June in creating their first ever Mani 101 American Sign Language tutorial. Launching during National Deaf Awareness Month and collabing with the inspo tag herself, the nail company's inclusivity campaign was incredibly well received and celebrated online.
Crocs | Crocs tapped into pure ’90s nostalgia with their latest social videos celebrating The Big Comfy Couch’s 30th anniversary. Fans are already speculating about a bigger collab, and the reaction says it all with comments like “Little me is so ready,” “Hit me right in the nostalgia 🖤,” and “DIVA HAS RETURNED TO ME.”
Netflix Finsta | Netflix continues their social savvy marketing with the launch of their very own finsta account on Instagram. Netflix2 has over 500K followers already and is a place for Netflix to find creative and fun new ways to connect to their younger fans through niche memes.

Meta Updates:

Instagram is rolling out a redesigned app for iPad.
Threads is introducing text attachments that let users add up to 10,000 characters to a post.

Netflix Updates:

Netflix is updating its Moments feature on mobile, allowing viewers to create custom clips by choosing both the start and end points of their favorite scenes.

TikTok Updates:

TikTok is expanding its direct messages with voice notes and the ability to share multiple photos or videos in chats.